01
Start with the traveler
The experience begins with preferences and constraints, then uses them to frame the options that deserve attention.
Back to builds
PickMyCruise
A decision engine designed to make cruise selection more understandable by turning unfamiliar choices, tradeoffs, and terminology into a clearer path forward.
The product
PickMyCruise brings the variables behind a cruise purchase into one decision experience: ship, itinerary, cabin, pricing, loyalty, and the traveler’s own priorities.
My role
Founder / Product Lead — defining the product, shaping the decision model, and translating a complex consumer purchase into a more approachable experience.
Cruise planning asks people to compare too much at once.
For many travelers, especially first-time or infrequent cruisers, the booking process can feel like a maze of unfamiliar terms and hidden tradeoffs. The goal was not to add more choices; it was to make the important choices easier to understand.
Product decisions
02
Explain the tradeoffs
Recommendations should show the reasoning behind them, so a traveler can make a confident decision rather than follow a black box.
03
Make complexity navigable
Cabins, ships, itineraries, pricing, and loyalty considerations become connected parts of one decision journey.
Current state
A live independent product built around clarity, not catalog overload.
PickMyCruise demonstrates how product strategy, UX simplification, and decision-system thinking can make a high-consideration purchase feel more manageable and more human.
Decision systemsTravel technologyUX simplificationProduct strategyConsumer experience
Explore another build
See how I approach a different kind of product problem.
My independent builds are practical evidence of how I identify complexity, define a product, and create a clearer experience around it.