01
Start with the traveler’s decision
Organize the experience around the choices that shape a trip: where to go, when to travel, what to prioritize, and how to make the plan workable.
Back to builds
Park Trip Planner
A live independent product that turns complex park-trip planning into a clearer, more confident decision-making experience.
The opportunity
Park trips often require visitors to reconcile dates, destinations, lodging, transportation, reservations, and changing priorities across fragmented sources. Park Trip Planner frames that work as one connected planning journey.
My role
Founder / Product Lead — shaping product strategy, experience design, information architecture, and practical planning workflows.
Planning should feel like progress—not research overload.
The product challenge is to make a multi-variable trip easier to understand without reducing the nuance that makes a great itinerary personal.
Product principles
02
Make complexity visible at the right moment
Surface constraints, dependencies, and next steps when they are useful, rather than asking visitors to assemble the full picture themselves.
03
Keep the plan adaptable
Treat an itinerary as a living working plan that can respond to new information, changing availability, and shifting priorities.
Case study outcome
A clearer path from inspiration to itinerary.
Park Trip Planner demonstrates how product structure and operational thinking can turn a high-consideration planning task into a more usable, confidence-building experience.
Independent builds
More independent product thinking.
Explore additional work that connects customer needs, systems thinking, and practical digital experiences.