01
Make identity visible
Profiles and recognition give members a way to express participation and build a meaningful presence within the community.
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Duckd HQ
A digital community and recognition platform for the off-road community, designed around identity, discovery, events, chapters, and shared participation.
The product
Duckd HQ brings community identity, recognition, local discovery, mapping, events, and chapter activity into a connected digital home for off-road enthusiasts.
My role
Founder / Product Lead — shaping the live platform, member experience, recognition mechanics, and the systems that connect community activity to a useful product.
Community energy is real. The digital experience is often fragmented.
Off-road communities thrive through shared identity, local events, and recognition, but those moments are often scattered across disconnected channels. The opportunity was to create a more coherent place to participate, discover, and belong.
Product decisions
02
Connect people to place
Geospatial discovery and chapter activity help turn a broad community into local, actionable connections.
03
Reward participation
Recognition and event mechanics are designed to encourage contribution without losing the authenticity of the community.
Current state
A live platform where community participation has a home.
Duckd HQ shows how product design, gamification, events, and geospatial thinking can work together to support a community experience that is both social and structured.
Community platformGamificationProduct designEventsGeospatial features
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See how I approach a different kind of product problem.
My independent builds are practical evidence of how I identify complexity, define a product, and create a clearer experience around it.